Programmatic Matters Everything You Wanted to Know About Programmatic but Were Afraid to Ask

Description: The marketing world is abuzz about programmatic. You have probably read the headlines claiming that more than half of digital ad sales would be programmatic by 2018. Or maybe you’ve heard some of the worlds leading marketing executives tout the benefits of programmatic on stage at an industry event. But what does it really mean Dont worry we have you covered Programmatic utilizes real time data to make your ads smart think Bradley Cooper in that movie Limitless. Without the addition of data, your ads are clueless think Bradley Cooper in that movie The Hangover. After skimming through the pages of this eBook you will know exactly what programmatic is why you need it how it works. Ultimately you will walk away a programamtic prodigy and will discover exactly why Programmatic Matters.